Laurie Bishop
Inspired by Montana’s famed mountain peaks, Laurie Bishop’s campaign logo for MT-01 blends retro typeface and contemporary color palette to create a logo that honors tradition while looking to new horizons.
Inspired By Nature
The color palette was inspired by Montana’s beautiful natural landscape. Plum and Fuchsia are based on the vivid shades of Montana’s state flower lewisia rediviva, in addition to being Laurie’s favorite colors.
Named after women’s rights activist and leader of Montana’s suffrage movement, Jeannette Rankin, Jean is a soft, dark, cornflower blue that conveys perseverance in a more traditional Democrat hue.
To balance the darker shades, River represents the picturesque waterways and lakes of Montana. Mist is cool and relaxing — inspired by morning mountain fog.
